Let's Roll!

The launch is on! Here's an excerpt from a long front-page article in today's Globe & Mail:

"The United Church of Canada is launching the largest advertising campaign ever by a Canadian church in an attempt to spark debate about religious issues and encourage people to come back to the pews."

"The series of advertisements poke fun at some traditions and tackle controversial topics such as sex and gay marriage."

"One includes statues of two grooms on a wedding cake and asks, "Does anyone object?" Another features a can of whipped cream with the question, "How much fun can sex be before it's a sin?" Still another depicts a bobble-head Jesus on a car dashboard and asks, "Funny. Ticket to hell. What do you think?"

"The $10.5-million project, to be officially unveiled today in Toronto, includes advertisements in magazines, community newspapers and on the Internet. It will also include the creation of a website called WonderCafe.ca which will feature discussion forums on a variety of social issues. The church also plans to hold seminars to teach its 3,500 congregations how to be more welcoming to newcomers."
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Full article